Why Great Content Will Up eCommerce Sales
Here are 3 reasons why great content will up your online sales:
1. Great content builds trust
Once upon a time, it was location, location, location. In the online arena, it’s now trust, trust, trust. People simply love brands they trust. They are ready to pay more to get clothes from Zalora or cosmetics from Hermo because they trust that if they have a problem, it’ll get taken care of easily. Small online businesses using eCommerce Malaysia can earn the same amount of trust! Great writing in a blog allows a customer to interact with you and understand your business values. If you can write articles that are educational or entertaining to your customers, you will gain trust quite simply.
2. Great content gets found
When producing content for your audience, put yourself in their shoes. Ensure you use words that they would be searching for if they are looking for your product. People will likely link to valuable content, or even share with their network after reading it. With this, Google actually pays attention, and directs the people who search for terms similar to what’s in your content to your blog. Consider how much Adwords costs — a good content strategy can be much more worthy compared with paid search advertising.
3. Great content gets shared
If you write something appealing to your customers, they’re likely to share it with their friends. For years, Queensbay Mall in Penang has put up elaborate Christmas displays in their concourse area. They do this to get the crowd to visit and shop/eat with their tenants and to create a buzz, which seems to work quite effectively. Content is the same. Businesses benefit when they can attract people to their online shop and get them talking.