How to Design a Logo
Before you start printing your business card or choosing colors for the letterhead of your new business, you need a logo. Featuring your company name, added with a couple of colours and a few graphic touches, your logo is an essential design element because it’s the basis for all your other materials: packaging, advertisements, promotional materials, online banners, ecommerce platform Malaysia, and more.
Through the use of color and graphics, your logo should reflect the overall image you want your company to convey. It should give people an immediate feel of what your business is all about.
Let’s say your product is organic skincare range you are promoting to health-conscious customers. Your logo should represent your product’s best benefits—being all-natural and environmentally safe. Creating a simple, no-nonsense logo using earth tones and a plain typeface will give the impression of a product that’s “back to basics,” which is exactly what you want to achieve. Now, take that same product and give it a high-tech look with neon colors. People definitely won’t associate your logo with that healthy, earthy product you’re selling!
The best logos have a few things in common. Here are some tips to help you create a logo that truly represents what your business stands for.
One way to define simplicity is to consider how many moving pieces there are in a logo.
For example, the old Apple logo had rainbow colours, while the latest one is simple grayscale. That newfound simplicity makes the logo easy to look at, which customers appreciate. For that reason, most brands present a simple aesthetic that’s easy for consumers to digest.
Is it brand consistent?
Your logo will communicate things to people about your brand, so you need to ensure that the design fits your company’s overall message. Consider the Apple logo again. Whereas Apple’s old logo indicated the free spirit of an upstart company, its current position as one of the most successful corporations in the world calls for the sleek, futuristic logo it has now. It is consistent with the message that Apple wants to suggest — friendly and easy-to-use-technology. If you’re starting a new company, put some serious thought into your brand’s key characteristics and how you want to convey them in your logo.
Is it memorable?
The easier it is to remember a logo is what makes it “worthy of remark,” winning other industry competitors to reach customers. Memorability is the quality that makes your logo easy for customers to recall, which leads to repeat customers and possibly word-of-mouth. Your logo should help them remember that you exist and what you are good for. If you’re a startup, you need to take a little more risk in making your logo remark-worthy.
Have you done market research?
Don’t just go with your first instincts when designing a logo. Do some market research. Get some independent feedback about whether your logo is saying everything you want it to say. Some companies do a paid-survey to get inputs from different people on how their logos should look like.
Logos come in two basic forms: abstract symbols (like Apple’s) or logotypes, a stylized version of your company’s name. You can also combine both. An abstract symbol can be pricey for a business on a budget, and are less memorable. A logotype or word mark is much easier to recall.
Trying to create a logo on your own may seem like the best way to avoid incurring high costs by a professional design company, which will charge thousands for a logo alone. However, there many independent designers who charge less.
Even if you have a good eye for color and a sense of what you want your logo to look like, you should still consult a designer. They know whether or not a logo design will transfer easily onto print or a signboard, while you might come up with a beautiful design that can’t be transferred or would cost too much to be printed. Your logo is the basic element for all your promotional materials, so this is one area where spending a little more now really pays off later.