Category: Featured

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Why Great Content Will Up eCommerce Sales

If you are looking for a way to detach your online business from competition, consider starting a blog targeted at the type of customer that you offer your products to. Here are 3 reasons why great content will up your online sales:  1. Great content builds trust Once upon a time, it was location, location, location. In the online arena, it’s now trust, trust, trust. People simply love brands they trust. They are ready to pay more to get clothes from Zalora or cosmetics from Hermo because they trust that if they have a problem, it’ll get taken care of...

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3 Major Mistakes to Avoid in eCommerce

When you run a company that sells products or services online, you have to put in a lot of effort to grow it by leaps and bounds. Sales and marketing, customer service, and even website transfer speeds are all important. With ecommerce businesses set to generate millions in the next generation, now is a good time to establish a footprint in the online arena. If you plan to expand your online business in the long term, staying up-to-date on latest trends and statistics affecting the industry is definitely a must. Below are some key pointers to watch out for. Do...

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How to Create a Responsive and Profitable Mailing List

There’s no doubt how important email marketing is when it comes to running a successful online business. When compared with other channels, email subscribers are more responsive, making a stronger connection with your business, and they buy more of your products. Every subscriber counts. Whether you’re gaining one per week, one per day, or one per hour. However, how do you go about getting people to join yet another newsletter – not to mention actually buying your products once they’ve signed up? At the end of the day, you need the perfect balance of incentives, sign-up forms and valuable content. Let’s take...

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4 Reasons Why an Online Business is a Great Investment

Entrepreneurs are a rare breed of people who are constantly exploring new money-making opportunities. Some discover fresh ventures independently while others are being offered new ideas to partner up with. Several opportunities, however, no matter how profitable they might sound, end up being a total money-sucking nightmare due to expensive overhead, slow scalability and small margins. Selling online, on the contrary, can be very promising because they don’t have normal obstacles like most ventures do. Below are four reasons why an online business makes a good investment. 1. Provides extraordinary scalability Not every online business is going to transform by...

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8 Steps to Build a Winning Business Idea

According to statistics and research data, about 50% of small businessesfail within the first five years. What can be done to keep your company from failing? The answer lies in making sure you have a viable business idea that’s well positioned to succeed. Here are eight steps to take to drive a business idea to success: 1. Begin for the right reasons. Strange as it sounds, but there are plenty of wrong reasons for wanting to start a business — maybe you dislike responsibility, or have problems working for a higher authority, or just want an excuse to take naps...

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How and When to Use Discount Codes

Discount codes can be a very useful method to attract new and old customers. However, it’s important to ensure discounting fits into your overall brand strategy. Competing to become the “low-price” leader can have a disastrous effect on your business if you’re not careful. Sometimes, it’s wiser to forget lowering prices and better to focus your energy and time in providing outstanding service and a unique product experience. In any case, running an online business is all about experimenting and finding out what works best for your brand. This article discusses some of the methods you can use discount codes...

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9 Ways to Make Your First Online Sale

<< Continued from previous post Organize a Contest It is indeed common for businesses to run contests and give away free gifts just to create hype or when launching a new product. A contest that turns viral can generate much initial traffic and word of mouth if done correctly. This grows the presence of your shop and its products, also advertising both indirectly. Check out how other online shops do it successfully on eCommerce Malaysia. Advertise on Facebook Facebook boasts some of the most accurate ad-targeting features of any platform, and is an option all online entrepreneurs should try. Consider...

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What is Drop Shipping? (Part 2)

As mentioned in our previous post, dropshipping is not a bed-of-roses method to succeed in an online business. The model definitely has its benefits, but also comes with some issues and problems to resolve. Cons of Drop shipping Low Margins Low margins are the biggest drawback to selling in a competitive dropshipping market. Because it’s so easy to start, many business owners simply just set up their shop and start selling items at low prices to grow revenue. Their initial investment is so little so they can afford to operate on small margins. These merchants often have low-quality websites and...

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What is Drop Shipping? (Part 1)

According to Wikipedia, the definition of drop shipping is: Drop shipping is a supply chain management method in which the seller does not keep goods in stock but instead transfers customer orders and shipment details to either the manufacturer or a wholesaler, who then ships the goods directly to the customer. Instead of buying and stocking up on products, partner with a dropship supplier and sell their items. Then, upon receiving order(s), forward them to your supplier. They will ship the products directly from their warehouse to your customer(s), and charge you only for their price of the shipped item(s)....

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No Idea What to Sell? Here are 5!

Today, people are starting their own businesses, and for good reasons. On average, many can expect to have two, three or more jobs during their career lifetime. Those leaving one job often think about their second or third job move being nearer their own home. People who have been part of the 8-5 and are on the verge of retiring are thinking of what to do next. Starting a homebased business is possible for almost anyone who wants to take the risk and work hard. Having an online shop is also the way to go as you can make money...