9 Ways to Make Your First Online Sale
It is indeed common for businesses to run contests and give away free gifts just to create hype or when launching a new product. A contest that turns viral can generate much initial traffic and word of mouth if done correctly. This grows the presence of your shop and its products, also advertising both indirectly. Check out how other online shops do it successfully on eCommerce Malaysia.
Advertise on Facebook
Facebook boasts some of the most accurate ad-targeting features of any platform, and is an option all online entrepreneurs should try. Consider your target market, their lifestyle, their preferences (likes and dislikes), in order to find a good fit with your advertisements. Expect to pay a considerable fee for your ad, and spend some time improving your campaign and monitoring results.
Your initial sales should not be about making money. It should be about finding your product/market fit, and getting your first few customers to refine your advertising, shipping, fulfillment and customer service strategy, and the whole experience.
Use Google Adwords
Google Adwords is one of the most established advertising networks online. If you have a new product that no one has ever heard of before, you may want to consider skipping this method as a practical marketing channel for you. Google Adwords can be slightly complex and intimidating to begin with. However, there are a lot of references online that can help if you do your research.
Don’t just throw a campaign online and expect it to win you traffic and customers. The key to success with this option is constant monitoring and tweaking on your campaign. Just like Facebook Ads, the initial costs to get your first customer might be pricey, probably even exceeding the total price of your product. Then again, your goal should be to learn more about each channel and not profitability at the start.
Interview an Influential Person
Let’s be honest, many merchants pay professionals and famous figures to help endorse their product. Interviewing these people benefits both parties, because it creates an exposure for the spokesperson in return, you get the “pass” for your product. Imagine selling Guess watches online and getting the opportunity to interview the ambassador Amber Chia herself!