5 Ways to Make Your First Online Sale
1 Be Accessible on Mobile Devices
To gain a competitive edge and be accessible by customers on their device(s), regardless of what they use, ensure your online shop is mobile friendly. Work with the eCommerce Malaysia team on your online presence features. Design your website with a responsive theme so that it displays properly on a PC, tablet, and mobile. Check to see if product images zoom in and pop out nicely. Test on different browsers. If your mobile presence is optimized well, you will end up raking in more sales for simply being convenient to visitors and returning customers.
2 Sell a Unique Product
The basic concept here is to sell something so unique and different that people will naturally want to tell others about it. Let’s take the example of a locally established self-made brand inspired by streetwear movement and hip-hop culture. (“LANSI” is the local language equivalent of cocky or arrogant.)
As people started buying these cool caps, their friends will definitely ask:
“Where did you buy this from?”
And of course, they wil be referred to your online shop. In this tech savvy era, word-of-mouth referrals may still be a good form of marketing.
One of the easiest ways to create some online hype is to write guest articles for several websites that are relevant to your market. The best part of guest writing is that most blogs gladly accept guest contributors because it helps to keep their content fresh. The secret is to leave a short bio at the end of your post that promotes who you are and what you do. This is the same place to advertise your business.
4 Inspire on Instagram
A picture speaks a thousand words. Delight your customers with colorful, attention-grabbing photos on your public Instagram page. Add a link to your online shop. Use 5 to 10 hashtags to garner likes. If you’re selling perfume inspired by famous brands, you could use some of these hashtags for related items: #smellgood #perfume #hugobossinspired #versaceinspired
5 Give Discount Codes
Discount codes can be an effective method to attract new and old customers. To avoid hurting your business, be wise in choosing items to give discount on. It might be a good idea to select stock that are not selling well or not selling at all. You can opt between giving a percentage off on specific items, or give it away free when a certain amount of sales order is achieved.