e-Commerce Malaysia All about eCommerce in Malaysia

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How to Create a Responsive and Profitable Mailing List

There’s no doubt how important email marketing is when it comes to running a successful online business. When compared with other channels, email subscribers are more responsive, making a stronger connection with your business, and they buy more of your products. Every subscriber counts. Whether you’re gaining one per week, one per day, or one per hour. However, how do you go about getting people to join yet another newsletter – not to mention actually buying your products once they’ve signed up? At the end of the day, you need the perfect balance of incentives, sign-up forms and valuable content. Let’s take...

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4 Reasons Why an Online Business is a Great Investment

Entrepreneurs are a rare breed of people who are constantly exploring new money-making opportunities. Some discover fresh ventures independently while others are being offered new ideas to partner up with. Several opportunities, however, no matter how profitable they might sound, end up being a total money-sucking nightmare due to expensive overhead, slow scalability and small margins. Selling online, on the contrary, can be very promising because they don’t have normal obstacles like most ventures do. Below are four reasons why an online business makes a good investment. 1. Provides extraordinary scalability Not every online business is going to transform by...

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8 Steps to Build a Winning Business Idea

According to statistics and research data, about 50% of small businessesfail within the first five years. What can be done to keep your company from failing? The answer lies in making sure you have a viable business idea that’s well positioned to succeed. Here are eight steps to take to drive a business idea to success: 1. Begin for the right reasons. Strange as it sounds, but there are plenty of wrong reasons for wanting to start a business — maybe you dislike responsibility, or have problems working for a higher authority, or just want an excuse to take naps...

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How and When to Use Discount Codes

Discount codes can be a very useful method to attract new and old customers. However, it’s important to ensure discounting fits into your overall brand strategy. Competing to become the “low-price” leader can have a disastrous effect on your business if you’re not careful. Sometimes, it’s wiser to forget lowering prices and better to focus your energy and time in providing outstanding service and a unique product experience. In any case, running an online business is all about experimenting and finding out what works best for your brand. This article discusses some of the methods you can use discount codes...

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How to Stay Motivated in Your Business

Long after the excitement of starting a business is gone and you are immersed in the day-to-day challenges of being an entrepreneur, it is easy to lose the motivation to keep pushing yourself. Running your own business has its benefits, but it is a constant grind and you need to keep reminding yourself why you decided to take the path of an entrepreneur. Here are three ways to stay motivated, regardless of the size of your business. 1. Remind yourself of your desire to achieve. The number-one strength of a successful business owner is perseverance. When I asked around to...

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How to Design a Logo

Before you start printing your business card or choosing colors for the letterhead of your new business, you need a logo. Featuring your company name, added with a couple of colours and a few graphic touches, your logo is an essential design element because it’s the basis for all your other materials: packaging, advertisements, promotional materials, online banners, ecommerce platform Malaysia, and more. Through the use of color and graphics, your logo should reflect the overall image you want your company to convey. It should give people an immediate feel of what your business is all about. Let’s say your...

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5 Steps to Stand Out From the Competition

In the ecommerce marketplace today, the key to gaining a competitive edge has less to do with your items and more to do with how you position them. Consider two shops that make high-quality Muslimah hijabs. They both work hard to optimize their presence, take attractive photos, write engaging listings, and run marketing campaigns. Their shop statistics shows that they both attract traffic. However, Shop A just can’t seem to win much sales, while Shop B is busy fulfilling orders, entertaining repeat customers, and testing new designs. Shop A finds that the only way to generate business is by lowering...

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3 Steps to Launch Your Online Shop in A Day

Starting your own online shop can appear scary at first, but it’s actually not. This essential part of building your business can be done in one day. And it’s not about simply creating poor quality, dysfunctional websites. Prerequisite: You have to already know what you want to sell first. Identify your product suppliers or dropshippers before launching your ecommerce shop. Then take the correct steps in the right order, and your shop will be up and running in no time! 1. Select a design While some business owners invest quite a bit of money to customize their shop design, it’s...

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9 Ways to Make Your First Online Sale

<< Continued from previous post Organize a Contest It is indeed common for businesses to run contests and give away free gifts just to create hype or when launching a new product. A contest that turns viral can generate much initial traffic and word of mouth if done correctly. This grows the presence of your shop and its products, also advertising both indirectly. Check out how other online shops do it successfully on eCommerce Malaysia. Advertise on Facebook Facebook boasts some of the most accurate ad-targeting features of any platform, and is an option all online entrepreneurs should try. Consider...

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What is Drop Shipping? (Part 2)

As mentioned in our previous post, dropshipping is not a bed-of-roses method to succeed in an online business. The model definitely has its benefits, but also comes with some issues and problems to resolve. Cons of Drop shipping Low Margins Low margins are the biggest drawback to selling in a competitive dropshipping market. Because it’s so easy to start, many business owners simply just set up their shop and start selling items at low prices to grow revenue. Their initial investment is so little so they can afford to operate on small margins. These merchants often have low-quality websites and...